TikTok influencers are the most effective way to grow your following and gain those coveted TikTok views rapidly. When an influencer promotes your account or teams up with you on content, their loyal fans flock to check out your profile. Buying TikTok views helps get the ball rolling, but strategic influencer collaborations will send your view count through the roof.
Tap into tiktok’s creator marketplace
The first stop should be TikTok’s very Creator Marketplace. This is TikTok’s in-app platform designed to connect brands and creators for partnerships and sponsored content. You search for influencers by category, reach, average views, and more key metrics to find potential matches. Many top creators have profiles on the Creator Marketplace outlining their audience demographics, content specialities, and contact info. It’s a streamlined way to identify influencers who are open to collaborations and whose audiences overlap with your own. Narrow your search to influencers in your genre – whether that’s dance, comedy, fashion, gaming, or any other popular TikTok niche.
Explore Influencer Marketing Platforms
Several influencer marketing platforms have emerged to facilitate partnerships between brands/creators and influencers. Popular options include Grin, Upfluence, NeoReach, AspireIQ and more.
These platforms have extensive databases of influencers across all the major social networks, including TikTok stars. You filter searches by platform, category, location, follower count, and other criteria to pinpoint relevant influencers for your campaign. Most offer tools like influencer comparison to analyze audience match and estimated reach.
While some are self-serve, others are managed services where platform experts help develop your influencer strategy and recruit top talent on your behalf. Fees vary but are worthwhile investments to access expansive influencer networks and end-to-end campaign management.
Dive into tiktok hashtags
Proactively seeking out influencers is excellent, but sometimes they hide in plain sight on your TikTok feed. Dive deep into hashtags related to your niche, and you’ll discover popular creators dominating the top content. See an influencer whose style meshes with yours? Check out their profile and look for contact info in their bio to discuss collaboration. Study the hashtags they use to uncover other relevant TikTokkers. Following trending hashtags can clue you into the latest rising stars before they even hit the mainstream influencer circuit official site.
Consult influencer talent agencies
With the massive popularity of influencer marketing, a cottage industry of talent agencies has sprung up to represent top social media stars. Prominent examples include Viral Nation, Studio71, Digital Brand Architects and Gleam Futures.
Partnering with an influencer talent agency grants you access to TikTok’s creme de la creme. They offer complete campaign services from influencer castings to content production to results reporting. You trust that their talent roster has been thoroughly vetted and each influencer comes with detailed audience insights, performance benchmarks, and case studies.
A more grassroots approach is to immerse you in TikTok pods and engagement groups. These are forums where creators collaborate to mutually boost each other’s’ content by consistently liking, commenting, and sharing each other’s’ posts. Higher engagement leads to more TikTok views in the app’s algorithms.
