Building a story for your brand is one of the most important aspects of your brand’s future success. After all, a good brand story is what will sell your business to your target customers and potential clients. So, it’s critical that you make the best first impression. After all, you have only about seven seconds or less to impress your potential clients. Make it count.
Most times, businesses spend so much time focusing on what they need to do to keep their businesses afloat and profitable. While this isn’t bad, you can easily forget the very reason why you started the business in the first place – your customers. There won’t be any service if there aren’t any customers.
What is StoryBrand?
This is a popular marketing framework that is developed to help your brand to tell clear and compelling stories about your business.
Inbound storybrand marketing is generally meant to attract your potential customers by creating valuable content that’s tailored to them and their experiences. Think of it as a form of story-driven extension of your brand.
Traditionally, many marketing initiatives focus on the business and its products. Instead, the marketing framework treats businesses like guides and customers as heroes. This boils down to creating a compelling and engaging story that positions the customer as the hero to ensure a successful sales path.
How to Tell Your Story
Every brand’s main objective always is to share stories about their brands’ authentic and true nature. As a business, this means creating a thought mindful marketing message that tells your customers who you are as a business and brand.
Therefore, what you say in your story and how you say it matters. You must understand the voice and tone of your brand. This is an essential part of communicating your story effectively.
You must also note that your brand’s story shouldn’t be all about you or your business. Instead, strive to make it about how best you can solve your customer’s problems. You want to provide your customers with solutions to their issues and place yourself as a capable brand in solving those issues.
Stories Help Build Credibility and Trustworthiness
More often than not, businesses are self-focused on their own agenda and meeting their goals. It’s quite easy to forget that you are working for your clients. But your stories need to create the perception that you are the expert in your field. Else, they will consider other options.
StoryBrand marketing hinges on trust and credibility to help establish your business as experts and the go-to brand for solutions.
Other similarly important elements include:
Clarity is a vital element of the marketing framework. Remember, your customers already get hundreds of advertisements every day. So, what makes your business different?
You want your messaging to be as clear and concise as possible. It should instantly inform customers how your business operates and how it can impact their lives. Give your customers value for their money. And you can do that by using just a few texts, images, and videos.
Take Part in the Customer’s Story
All humans always want to be the central focus of their own stories. As a business, what you want is to be the lead guide and a part of your customer’s story. The best way of doing this is by understanding their story. Find out what your customers want and what’s preventing them from attaining their wants and needs.
After this, position yourself as the solution to their problems and make them understand that you are the experts they have been looking for. Give your customers the feeling of security and attention. Make them know and feel that you understand their problems and have the capability to help them.
Build a Marketing Roadmap
After taking part in your client’s story, you can now start telling them yours. You can do this by laying down some of the services you provide. Offer a hand and be ready to assist customers in solving their problems. Share with them why your product or service is the best solution to help with their pain points.
Creating a strong market roadmap for your brand and clarifying your message helps you to get in touch with your target audience. At the same time, you pass across your brand’s values.
The Benefits of Using Story in Your Marketing
Storytelling is the new marketing strategy many businesses are adopting today. And although this strategy is yet to be claimed, it has become a necessity for many businesses.
The marketing framework has enabled several businesses to clarify their brand’s message by fully utilizing the power of story. By using this tool, you can project your brand as a valuable asset to your customers.
Here are some of the benefits of using story as a part of your marketing strategy:
Helps Clarify Your Brand Message
Admittedly, many of your potential clients don’t know about your business’s existence yet or the products or services you offer. With a marketing framework, you will lay out what your brand offers in a simple and clear way. It also allows you to answer important questions that some of your potential clients may ask.
Guides You to Achieve Success for Customers
Historically, many businesses build their marketing campaigns around them, their certifications, narratives, and achievements. StoryBrand does an outstanding job in helping marketers to change their emphasis and marketing objectives. Instead, your business will focus more on your clients’ future and place them at the forefront of your marketing experience.
You learn to show your customers the road to success and the solution to their pain points.
Gain Engagement from Customers
StoryBrand also helps you create a story that resolves your client’s problems. This is what every customer wants; someone to help them achieve their success.
The marketing framework provides you with an effective story loop that helps you retain engagement from your customers. Your brand messaging plays a critical role in showing your customers that you have the capacity and willingness to resolve their stories.
A clear message is any business’s competitive advantage. By using StoryBrand fundamentals, you can communicate clearer messages that your customers hear and respond to.