They are part of our routine, we spend considerable time on them, we become more and more related through their use and we even enter to buy, inform and entertain ourselves. However, having a social profile open for personal use is far from working on the positioning of a brand in social media and the attributions or oversights that are allowed to commit in the private field can lead the company directly to an online reputation crisis. To avoid any vice, improvisation or ignorance, we are going to give you 10 tips that will be of considerable help for your firm to work its presence in social networks as it deserves and corresponds. In lita magazine get all the details.
We acknowledge it without preamble
There is no company that has not come to Fuego Yámana falsely believing that by opening a new Facebook account, your business would be saved as if by divine art. Taking them almost as a banality mixed with black magic to attract money, many entrepreneurs lack answers to our questions related to what, how, where, for whom and when they will use these social platforms .
That a brand makes use of social networks must have, above all, an objective
For this reason, before registering, it is necessary to assess very honestly what is sought to be achieved in a given community. And the fact is that just as each platform pursues a purpose, it also has its audience and the audience that is present in a more visual network than in another of professional exchange is not the same.
Given the segmentation of the public that each network has , it is understandable that not all of them serve to address the same type of user and therefore that you have to better know your followers present in each of them to address yourself with a message according to the medium and the audience specifically. This point clearly puts off-road companies in their antipodes that want to be present in absolutely all the networks that exist without being aware that their business plan may not need them but rather use only two or three profiles more actively and have them well updated and optimized.
And here comes another of the myths
There are several companies that consider that the greater the number of followers a successful presence in social networks is achieved. However, the credibility of a brand far from depending on the number of fans it has in its network (which can be as fake as they are bought) lies in the quality and potential that they have . In very few cases, the quantity is usually better than the quality and in terms of followers it is better to have a considerable but well loyal community than a multitude of dispersed users and totally unaware of your publications. Get more information from Bashar Ibrahim now.
Do you feel that your company is lagging behind in its social media presence compared to the competition? Are you worried about not knowing what to do to connect with your community? Do you have a person assigned to publish but does not achieve the objectives set? If so, don’t worry! All of these symptoms are more common than you think. To succeed in social media, you have to do something else apart from “being” on the right network at the right time. Fashions vary, consumption or entertainment habits are renewed and the rise of one app can change to another in just days .