How Has The Pandemic Redefined The Cannabis Industry

The legal status of cannabis was the first step towards widespread acceptance. Gradually, it gained popularity as medical studies validated its efficacy for treating a range of health conditions. But the pandemic emerged as a game-changer, specifically because cannabis was listed in the essentials category. Not surprisingly, cannabis sellers registered record sales during lockdowns when people needed a wellness aid that could keep them sane amid social isolation. The unprecedented situation has redefined the industry for good. Let us explain how it has ushered in a new era for cannabis sellers.

Consumer expectations are evolving

Cannabis retail is one of the segments that have witnessed an uptick during the COVID crisis. The number of consumers has surged rapidly, driving long-term growth for the industry. But the evolving consumer expectations are a challenge that comes as a part of the package. Customers want more products, better services, and enhanced experiences, and businesses must keep pace with these expectations to stay ahead of the curve.

Contactless delivery is the way to go

While the worst may be over, the virus is not gone for good. Global resurgences and new strains validate that the threat is still there. It means that brick-and-mortar stores cannot expect to operate as usual for the foreseeable future. Retailers need to capitalize on the e-commerce switch because contactless delivery is the way to go. Revamping websites for better online experiences is a good idea. Buyers who drop in-store must get the facility of curbside pickup.

Cashless payments are the new norm

Like e-commerce selling, cashless payments make another transition for the industry in the new normal. Retailers need to have a reliable cannabis debit processing solution in place to ensure they can receive contactless payments anytime and anywhere. It eliminates the use of cash and facilitates seamless payments regardless of the buyer’s location. The system is the need of the hour, and it is also here to stay for the long haul.

Product diversity is the winning factor

When consumers think of cannabis products, they no longer visualize a plant. Modern products vary from edibles to vape oils, tinctures, concentrates, and topical creams and lotions. The only way sellers can sustain and succeed in the competitive market is by offering the broadest assortment. They have to ensure that their menus have everything a customer may ask for. Missing out on variety means that buyers will easily switch to other retailers.

Education is equally important

When it comes to transition in the cannabis industry post-pandemic, education becomes a high point. Sellers need to prioritize education and awareness as a part of customer experience. It is vital to have seasoned budtenders around in the dispensaries to guide the buyers about ideal products, optimal dosage, and consumption methods. Retailers can go the extra mile by enriching their websites with informative and helpful content.

Without any doubt, the crisis has driven immense changes for the industry. But most of them are for the better. Businesses must embrace them sooner rather than later to get on the right track.

Mary Perreault

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